Monday Bangkok created and aired this ad when Thailand was in internal political conflict, the goal was to encourage unity.... One person on the bus wants to help but without any other passengers joining in, is it's soon rolling downhill.

Royal Thai Army
Agency: Monday, Bangkok
Production Company: Phenomena, Bangkok
Director : Thanonchai Sornsririchai
Passapol Limpisirisan, Wiboon Leepakpreeda (Executive Creative Director)
Supanimit Arreevong, Wiboon Leepakpreeda (Art Director)
Kirana Phiwklieng, Passapol Limpisirisan (Copywriter)
R Here (Editor)
Supattra Rattanakorn (Agency Producer)
Post: Oriental Post


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.