about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (4)

  • caffeinegoddess's picture

    I dont get it. Why the heck would you want to use a baby to sell potato chips????? Weird.

    Sep 05, 2003
  • Dabitch's picture

    'cause he says rrrruffles in a cute way? *perplexed too*

    Dec 20, 2003
  • junyr's picture

    Wasn't there a mid- to late 80's Ruffles commercial with the same animated baby? I distinctively remember one.

    Anyone else remember it; I think it just was selling regular ruffles.

    Dec 20, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I remember the late 80's one and yes it was the same baby it was supposedly the baby's first words

    Jun 22, 2011