Run. Hide. Fight. This PSA from the city of Houston teaches surviving an active shooter event. This is the "duck and cover" of our generation.

Remember now, when the trained professions do arrive, remain calm and follow instructions. Avoid pointing or yelling. help for the injured is on its way.

The city of Houston have also brought us info "Make the call: the threat is real" and "Together against the weather". Never thought I'd say this, but I kinda miss Bert the Turtle.

Client: Homeland security and city of Houston.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.