"Did you ever feel like, inside you, there's a slimmer you trying to get out?" so starts the voice over as she lifts up the top part of each russin nested doll, until she finally reaches the slim model at the end of the chain. Eating rye crisp bread could help you bring out a slimmer you.

Client: Ryvita

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.