Chris Palmer clearly had a grand old time directing the call for entries film for the Saatchi & Saatchi New Directors' Showcase 2012. In it, a perfectionist porn director asks for "more smoke, Gary", and titles his films "Good things cum to those who wait". The advertising jokes never seem to end, there's an orange bald guy slapping some girls, the dialogue consists of famously horny lines written by copy wankers, such as "Where's the beef" and "a bit of an animal". In the end our director re-enacts "the cog" with lubricants and vibrators and that's when I lost my shit.

Pssst, there are those who will say that this is a rip-off of the funny film "The Auteur" . You forget this is all about ads. :P Massive difference, mate!

Productin company: Gorgeous Director: Chris Palmer Producer: Michaela Johnson Director of Photography: Ian Foster AGENCY: Saatchi & Saatchi Executive Creative Director: Paul Silburn Creatives: Matt Skolar & Eoghain Clark Agency Producer: James Faupel Editor: Paul Watts @ The Quarry Post Production: The Mill

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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