Sabritas Foundation is a non-profit association that looks for supporting and helping economically and in a functionality way short-of-money kids who live in marginal areas of the Mexican country, so they can keep studying in the rural areas. How is it done? Sabritas Foundation helps repairing and building shelters close to the schools, so kids can arrive easily to them, because arriving to the school is a triumph for most of the kids. In addition classrooms are also built with the elementary tools that help kids with their studies.
The campaign is divided in three stages. One is to generate a sense of consciousness in the people who work at Sabritas, of these children’s problems. The other stage for asking for help and donation of time and money, showing how they can change all the situations. And a third stage where all the achievements of the donations are showed and where we thank all the supporters.

Ad agency: BBDO Mexico Executive Creative Director: Hector Fernandez Creative Director: Agustín Esteban / Carlos Oxté Art Director: Mario Berber / Agustín Esteban Copywriter: Raúl Pineda / Carlos Oxté Account Executive: Eduardo Delgado, Paola Gonzalez, Alejandra Pérez Director: Cluster Studio Production Company: Cluster Studio Agency Producer: Francisco Muñoz Post Production: Cluster Studio Audio: Lookas Audio Country: Mexico Sabritas Foundation: Jorge Larabonilla, Palmira Camargo, Alejandra Vélez
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