Fun story about a bloke named Colin Hughes. IT employee, husband, dad and collector. He, like really collects them, and is unabashedly geeky about it. He's got over 1,200 scalextric cars. I love this guy. Great story and great way to sell a self-storage spot, under the campaign banner "Stuff is great." Also, he has a cool wife who gets him a wedding present of his favorite passion. That's a marriage that will last.

Client: Safestore Self Storage Marketing Director, Dave Cox

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.