Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create “Paper,” a whimsical new :30 for Safeway’s “just for U” app. In “Paper,” Hall stays true to his charming stop motion animation techniques and neatly understated aesthetic to illustrate the hassles of keeping up with paper coupon clippings and endless grocery lists.

Client: Safeway
Spot Title: “Paper”
Air Date: January 2013

Agency: DDB Chicago
Chief Creative Officer: Ewan Paterson
Group Creative Director: Jean Batthany
Creative Director: Perry Metz
Art Director: Anne Delaney
Copywriter: Parry Metz
Executive Producer: Brigette Whisnant
Director of Broadcast Production: Diane Jackson

Production Company: Elastic
Director: Andy Hall
Director of Photography: Tami Reiker
Live Action Producer: Ron Cosentino
Production Designer: Dave Wilson
Designers: Henry DeLeon, Tuna Bora, George Fuentes
Post Producer: Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall
CG Supervisor: Max Ulichney
Nuke Compositor: Shahana Khan
3D Artists: Ian Ruhfass, Joe Paniagua, Frantz Vidal, Adam Carter, Lindsey Butterworth, Martin Furness
Colorist: Shahana Khan
Roto Artists: Maciek Sokalski


about the author

TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

Leave a comment