Jamie goes on road trip in new Sainsbury's Christmas Ad serving fresh smoked scottish salmon, steaming hot pies that are baked daily in Sainsburys, and lovely large turkey to happy people in snowy town squares. Can I get Oliver cooking my dinner for Xmas?

Client: Sainsburys

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.