Dealing with student debt can be a horror. Thankfully, non-profit SALT is here to help. With a nifty little microsite, a ten thousand dollar give away (hope she didn't go to portfolio school as ten g's is a pittance) and some good advice for this girl.

Hopefully they'll start by telling her to don't just pay the minimum to cover the interest but add anything extra to pay down the principal. And then hopefully they'll tell her she might be working 55 hours a week, but she can get a part time on the weekends because if it's that bad and she's that smart, she'll do whatever it takes to stay afloat. Especially when she has a fancy phone and computer and expensive apartment and goes out drinking on the weekends and buys expensive groceries. If I were here parents I wouldn't have floated her money either. I mean really, how entitled and lazy is this middle class girl? Will SALT people tell her to grow up?

Also I know you put "film" in the title, but guys, those art cards and call to action at the end make it a commercial. And an 8 minute one at that.

Client: American Student Assistance (ASA)
Chief Executive Officer, ASA: Paul Combe
Vice President of Consumer Services: Sue Nathan
Managing Director; Consumer Products and Marketing: Sue Burton
Director of Consumer Marketing: Jay Magilligan
Sr. Manager of Digital Marketing & Product Development: Allison Coburn
Marketing Programs Manager: Brooke Henninger
Ad Agency: SS+K
Bobby Hershfield, Partner, Chief Creative Officer
Lenny Stern, Partner
Mark Kaminsky, Partner
John Swartz, SVP, Director of Production & Operations
Armando Flores, Copywriter
Kat Lam, Art Director
Jennifer Glendining, Producer
Alex Neophytou, VP, Group Director
Makena Cahill, Account Supervisor
Christopher Dorsey, Account Executive
Nick Fico, Digital Strategist
Nirmal Deshpande, Strategist
Michael Marabella, Student consultant / Behind the Scenes
Craig Von Wiederhold, Screenwriter
Jennifer Bilyk, Head of Business Affairs
Richard Shemo, Studio Manager
Zana Kaba, Production coordinator
Production Company: Station Films
Director / Screenwriter: Borderline
Managing Partner: Stephen Orent
Partner, Executive Producer: Thomas Rossano
Line Producer: Michelle Towse
DP: Joe Anderson
1st Assistant Camera: Sam Ellison
DIT: Mariusz Cichon
Production Supervisor: Jessica Drennan
Asst Production Supervisor: Harry Drennan
1st Assistant Director: Kevin Moore
2nd Assistant Director: Ian Lynch
DGA Trainee: Henriette Ohno
Gaffer: Sean Sheridan
Key Grip: Paul Nickason
Production Designer: Stephanie Carroll
Set Decorator: Danielle Webb
Prop Master: Akeo Ihara
Art Coordinator: Alex Fagin
Sound mixer: Anthony Starbuck
Boom Operator: Jeff Livesy
VTR: Andy Schmetterling
Script supervisor: Elisabeth Tyler
Hair/Make-up: Michelle Beck
Wardrobe Stylist: Malgosia Turzanska
Craft Service: Heather McArdle
Location Manager: Joe White
Production Assistant: Caitlin Marraffa
Production Assistant: James Russell
Production Assistant: Luke Flegar
Production Assistant: Bradley Ennis
VFX: Motion Picture Company
Head of Production: Derek Macleod-Veilleux
Head Of CG: Vicky Osborn
Senior CG Artist: Ashley Berns
Senior CG Artist: Liam Griffin
Senior Compositor: Alex Harding
Carl Fong: Compositor
Sound designer: Coll Anderson
Composed by: Saunder Jurriaans and Daniel Bensi
Sound mixer: Cory Melious
Sound studio: Heard City
Executive producer: Gloria Pitagorsky
Producer: Sasha Awn
Post Production:
Editor: Andrew Marcus
Assistant Editor: Zach Patten
Edit Facility: Goldcrest Studios
“The Red” Cast
Kate: Amy Northup
Clara: Marisa Parry
Charlie: Drew Lewis
Boss: Phillip Chorba
Teller: Jean Liuzzi
ATM Man: Adam Byrd
Waitress: Laura Peterson


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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.