This ad ran as a part of a greater Guerilla-style marketing campaign to raise awareness in Portland, ME.

CLIENT: Salvation Army of Northern New England Campaign: This Ad Cost Nothing Service: Guerrilla, TV, print, online AGENCY: The VIA Group, Portland, Maine Chief Creative Officer: Greg Smith Senior Art Director/Multimedia: Patrick Sperry (TV) Art Director: Chris Avantaggio (Guerrilla, TV, print, online) Copywriter: Mike Irvine (Guerrilla, TV, print, online) Associate Producer: Meghan Gildart (TV) Director: Tim Johnston (TV) Editor: Patrick Sperry (TV) Music: Andrew Frederick, Cerf-Volantes (TV) Media Schedule: TV WCSH 6 NBC WLBZ 2 NBC WMTW ABC Time Warner Cable Print The Portland Phoenix The Portland Forecaster Internet Air Dates: May 11 - 29

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