In Istanbul, Turkey there is a Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families.

In the spot we follow Elif, a young women who struggles to escape the intergenerational poverty that affects so many in the region. Her mother never finished grade school, meanwhile Elif is learning how to build the future.

Ad Agency: agenda, New York Production Company: Hostage Films Executive Producer: Melissa Beth Voice Over Talent: Christopher Swindle Creative Director: Dan Koh Client Supervisor: Jeong Won Lee Photographer / Director: Ruben Latre

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.