DDB Stockholm have created 'The Catch-up Grant' for Samsung, giving one person the chance to watch TV-series, completely undisturbed, for one hundred days. One recipient will be sent to an isolated temple in the Himalayas where they can binge watch to their heart's content on Samsung's new SUHD TV. It's definitely a dream-come-true for binge watchers. Although it's a bit offensive if you hold any respect for religion or other people's cultures.
Client: Samsung
Clients: Henrik Lethagen, Marketing Manager CE; Pernilla Viberg Category Marketing Manager CE
Agency: DDB
Creative: Daniel Mencák
Business Director: Jessica Morales
Account Director: Rebecca Jerndahl Tepavac
Account Managers: Ulrica Carlsson, Ulrika Sörensen
Planner: Patrick Wilkorsz
Digital Designer: Erik Sigblad
Digital Designer: Martin Ruben
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Graphic Designers: Tor Westerlund, Sebastian Reinbring, Steven McDonald
Digital Production Company: Acne production
Production Company: Mastiff
Director: Brennan Stasievicz
Executive Producer: Kristian Beer
Producer: Mats Olsson
Photographer: Adam Uhl
PR Agency: Wenderfalck
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