Samsung Electronics NV24HD - Lions - (2008) :80 (UK)


Samsung Electronics NV24HD - Lions - (2008) :80 (UK)

"I've never seen lions do that before" - No shit, I've never seen antelope cadavers breakdance either.

Client:Samsung Electronics
Product:NV24HD Digital Camera
Agency:The Viral Factory
Creative Idea:The Viral Factory
Creatives:The Viral Factory
Production Company:The Viral Factory
Producer:Patrick Dugiud
Seeding & digital media planning:The Viral Factory
Directors:Henry Littlechild with The Viral Factory
Offline Editor:Concrete Post Production
Offline Editor:Matt Hall
Post Production House:Concrete Post Production
Online and Colourist:David Cox
Post Production Producer: Ross Culligan
Music Composer: Tim Drawbacks
Audio Post Production:Unit Post Production
Senior Dubbing Mixer: Kim Storey



No. Wrong. Awful.

Plus, the URL leads nowhere except a 404.

The last Samsung 'viral' was poor, but this one is simply atrocious. What's with the dancing corpse? And the choice of song? Oh dear.

I'm reaching, with my arms outstretched for the lifeboat, REACHING for REACHING of a meaning of what the fuck they are going for here.

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