"I've never seen lions do that before" - No shit, I've never seen antelope cadavers breakdance either.

Client:Samsung Electronics
Product:NV24HD Digital Camera
Title:“Lions’
Media:Viral/Internet
Agency:The Viral Factory
Creative Idea:The Viral Factory
Creatives:The Viral Factory
Production Company:The Viral Factory
Producer:Patrick Dugiud
Seeding & digital media planning:The Viral Factory
Directors:Henry Littlechild with The Viral Factory
Offline Editor:Concrete Post Production
Offline Editor:Matt Hall
Post Production House:Concrete Post Production
Online and Colourist:David Cox
Post Production Producer: Ross Culligan
Music Composer: Tim Drawbacks
Audio Post Production:Unit Post Production
Senior Dubbing Mixer: Kim Storey

Commercials: 
Country: 

Comments (2)

  • purplesimon's picture
    purplesimon

    No. Wrong. Awful.

    Plus, the URL leads nowhere except a 404.

    The last Samsung 'viral' was poor, but this one is simply atrocious. What's with the dancing corpse? And the choice of song? Oh dear.

    Jul 24, 2008
  • madamrobot's picture
    madamrobot

    I'm reaching, with my arms outstretched for the lifeboat, REACHING for REACHING of a meaning of what the fuck they are going for here.

    Jul 25, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.