It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change. This film highlights the way in which we can use Virtual Reality for good, as opposed to just some wank at a tech conference. Now if only they can make it cost effective to put the technology in all children's hospitals....

Client: Samsung Italia Advertising Agency: Leo Burnett, Milan, Italy Executive Creative Director: Francesco Bozza, Alessandro Antonini Creative Director: Christopher Jones Copywriter: Nicoletta Zanterino Art Director: Alessandro Polia Creative Team: Alice Jasmine Crippa, Federica Rebuzzini Social Media Manager: Raffaella Ramondetti Project Manager: Andrea Castiglioni Managing Director: Niccolo Arletti Account Director: Viktoria Ovtcharenko Account Manager: Federica Giacomotti Producer: Isabella Guazzone Production Company: Bedeschi Film

Comments (1)

  • Dabitch's picture

    Kleenex warning. Damn. That's smart and I wish they could do that in every children's long-term care hospital.

    Apr 27, 2015

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.