With so many phones out there, it's hard to break through the competition. But DDB Stockholm figured out a nifty way to sidestep the issue, with its launch of the Samsung Galaxy Alpha.
Every day for a week, in a different Samsung store, a Galaxy Alpha phone will ring. If you pick it up, you have a chance to win it. Simple as that.

Agency: DDB Stockholm Business Director: Jacob Sandström Account Director: Jasmine Riahi Account Manager: Rebecca Jerndahl & Susanne Ytterlid Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm Planner: Patrick Wilkorsz Digital Director: Andreas Fabbe Digital Account Director: Katarina Mohlin Digital Account Manager: Christian Stephens Digital Designers: Martin Runfors & Dennis Phang Graphic Designer: Tor Westerlund Copywriters: Johan Alm & Tor Dickson Production Company: House Retail Agency: Workshop