Samsung shows off its phone-watch, the Dick Tracy, Star Trekky, High-Tech-y awesome that is right next to "Jetpack" and "KITT the talking car" on the list of amazing things we've lusted for since 1950s science fiction.

So, while that is awesome, it's just a replacement for a bluetooth headseat, so that you look more badass and less like a 90s relic, and not a replacement for the phone itself. Aw boo. Advertising it with the technicolor dreams we've seen on TV since childhood only reinforces "follower" rather than leader.

But seriously, if it gets those bluetooth headset people off the streets, it's awesome. Want!

ad agency: 72andsunny

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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