Samsung Gear 2 "Human Kaleidoscope" (2015) 2:11 (USA)

The Samsung Gear 2 has a lot of apps and capabilities. Samsung decided to illustrate this in a sort of Busby Berkeley on steroids kind of way. The choreography represents Gear S2’s rotating bezel and its circular UX. It navigates through the music, S Health and notification features, which are represented by the performers. This was all captured live in camera, too.

Client: Samsung

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