Kristen Bell and Dax Shepard have coupled up, as have all of their friends which makes arranging dinner parties a little more complicated than it used to be. As they set out to host a dinner for all of their friends, and all of their children, they demonstrate smart features in all of Samsungs home appliances. For example, you can simultaneously cook two dishes in two separate compartments at different temperatures in the oven - whoa, that's clever. And Dax points out that in the Samsung 4DoorFlex Refrigerator, there's a compartment which can convert from refrigerator to freezer and back again thanks to something called "Cool Select Plus" technology. Whatever the name, that seems pretty useful too.

“Kristen and Dax embody a new generation of homeowners for whom technology is a given and high performing, stylish appliances are a must,” said John Herrington, Senior Vice President, General Manager of Home Appliances at Samsung. “They are spending more time at home entertaining and want innovations that surprise and delight them, and make their lives more convenient. For Kristen and Dax, an evening spent getting ready for guests with Samsung’s new appliances could not be easier or more fun.”

Developed by McKinney New York and directed by Tucker Gates, the campaign consist of this 60-second spot showcasing a suite of Samsung home appliance products, and two 30-second spots focused on Samsung’s laundry and refrigerator innovations.

ad agency: McKinney New York

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Heidi's picture
    Heidi (not verified)

    The only thing that popped for me/pulled me out when I saw the ad tonight was the scene of him opening the fridge to a full array of beer and wine, when he's openly discussed that he's a recovering addict/alcoholic and he's mentioned when talking about their marriage that she doesn't drink.

    Since they're playing a heightened version of their RL selves, it seems a "miss" to include that moment in the ad, when they could have literally had anything else in the fridge, especially given their brand awareness as a celebrity couple who are pretty forthcoming about their lives. Otherwise, it's a cute new series.

    May 18, 2015

Leave a comment