The ad showcases the new Samsung G800 mobile phone«s 5 mega-pixel camera with unique 3x inner optical zoom using 1,622 photos to create the stop animation film of a Stickman and Stickwoman, which was drawn directly on to the skin of the main characters bodies. The film demonstrates the camera phone«s abilities and also shows how you can capture the most important moments of your life, in great photo resolution, using the G800.

Viewers of the film are also directed to the campaign microsite, where details are revealed of how the film was created and what equipment was used.

Agency: The Viral Factory

Company: Samsung Electronics Co, Ltd
Product: Samsung G800

Agency: The Viral Factory
Co-Agency: Cheil Worldwide
Creative: The Viral Factory

Production Co: The Viral Factory
Director: Jake Lunt with The Viral Factory
Producer: Patrick Duguid

Editor: Jamie Foord
Animator: Pat Beirne, Spy Pictures
Animator«s Assistant: Emily Woodburn
Online Audio Mix: Dave Ball, Marmalade
Song: “Goddamn', Son of Dave, Kartel

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.