Featuring Seth Rogen, Paul Rudd, Bob Odenkirk and a cameo with LeBron James and directed by Jon Favreau. Rogen and Rudd are called in to pitch their ideas to Odenkirk about Samsung's Big Game ad for "The Next Big Thing."

Aired 4th quarter.

Agency: 72 and Sunny

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.