Samsung pay is 'everywhere you love', like at that bakery which makes you feel too good. The toy store that makes you feel like a kid again. At that place where you don't even know what they're selling. All punctuated by a super energetic and annoying K-pop style song performed by three adorable ladies. I'm kind of scared of paying with Samsung now, if this little troop shows up every time I do. That blue outline typeface is way 2003 and not ready for a revival yet, guys.
Come back classical K-pop girls, I need you to erase this tune from my head.

Client: samsung Agancy: Cheil Worldwide Music: MassiveMusic
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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