Samsung pay is 'everywhere you love', like at that bakery which makes you feel too good. The toy store that makes you feel like a kid again. At that place where you don't even know what they're selling. All punctuated by a super energetic and annoying K-pop style song performed by three adorable ladies. I'm kind of scared of paying with Samsung now, if this little troop shows up every time I do. That blue outline typeface is way 2003 and not ready for a revival yet, guys.
Come back classical K-pop girls, I need you to erase this tune from my head.

Client: samsung
Agancy: Cheil Worldwide
Music: MassiveMusic

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.