This eye candy spot highlights the curvy nature of Samsung's Curved UHD TV. Having seen one of these babies up close and personal it is pretty cool. Now if only there was something on TV worth watching...`

Client: Samsung Electronics Agency: Cheil Worldwide Executive Creative Director: Kate Hyewon Oh Production Company US: Believe Media Production Company France: Quad Director: Floria Sigismondi DP: Alexandre Lamarque Executive Producers: Liz Silver and Mark O'Sullivan for Believe Media Executive Producer: Martin Coulais for Quad Executive Producers: Yoon Seok NAM and Brigitte Slama for Keystone Films