Samsung "The power of the curve" (2014) 1:30 (USA)

This eye candy spot highlights the curvy nature of Samsung's Curved UHD TV. Having seen one of these babies up close and personal it is pretty cool. Now if only there was something on TV worth watching...`

Client: Samsung Electronics
Agency: Cheil Worldwide
Executive Creative Director: Kate Hyewon Oh
Production Company US: Believe Media
Production Company France: Quad
Director: Floria Sigismondi
DP: Alexandre Lamarque
Executive Producers: Liz Silver and Mark O'Sullivan for Believe Media
Executive Producer: Martin Coulais for Quad
Executive Producers: Yoon Seok NAM and Brigitte Slama for Keystone Films

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