New Mills AFC is the worst football club in England. They hadn't won a game all season. The town doesn't even both to show up to the games. Something had to be done. Enter: Samsung. The equipped the entire team with Samsung Gear VR–glasses so they could receive a pep talk from none other than Harry Redknapp. And was incredibly inspiring and motivating. So did they go out there and win? No! When I saw that I had to laugh. Okay, so all that technology for a virtual pep talk and they are still the worst team, eh? So much for VR. What I will say is this: Harry Redknapp's speech which you can see below, is a treat. With just the right amount of keyboard schmaltz and inspirational words. "Winning is a choice....on the pitch and in life." Nice touch his calling out those guys by name, too.

Client: Samsung Nordic Marketing Director: Adam Fors Agency: DDB Stockholm Art Director: Joel Ekstrand Copywriter: Nick Christiansen Account Manager: Susanne Ytterlid Account Director: Christian Westelindh Business Director: Jacob Sandström Planner: Patrick Wilkorsz Graphic Designer: Sebastian Reinbring Agency Producer: Mattias Coldén Production Company: ACNE Film Production: House Director: Anders Jedenfors Producer: Kalle Wettre Music: SacredSacred Post Production: Chimney
Country: 

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.