This is genius. Love this ad so freaking much. Now every cool kid out there is gonna want a Samsung so they can draw on it. This features street artist BOICUT.
They even exhibited the washing machine and held a sweepstakes on Facebook for a chance to win it. See, kids? You can actually put a product benefit front and center in an ad and still make it awesome.

Client: Samsung Agency: traktor wien

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.