Paul gets to write and direct his own ad.

We think it's rather funny that Paul's ad-idea is very similar to this old Carlsberg ad - loose label, beer-spit but no kick. ;)

Carlsberg

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.