In a nice bit of storytelling, we watch how a highschool flirt develops over anonymous messages exchanged by scribbling on desks in the school library. A young boy scribbles "I AM BORED," and soon gets the dry humor response "Hi Bored nice to meet you." This turns into a little flirt. I knew that there was something else to watch out for in this ad, so I spotted mister bright white headphones at once. Still, it's difficult to see him in the background of this cute little love story and that's why the unexpected ending works so well. It's not a new idea, but it's very well executed, and you get to watch the whole film again pointing out all the things you missed. The music in this part changes and now sounds creepy, rather then the cute love song it was before.
Of course the message is that you should be shocked at the ending, which you probably are as most viewers will be blinded by the love story, but there were signs all along. The Sandy Hook Promise, a nonpartisan nonprofit led by family members whose loved ones were killed at Sandy Hook Elementary School four years ago this month, are the senders of this ad created by BBDO New York. The point is that there are signs all along before a teenager does something drastic like kill themselves or others. Greg Hahn, chief creative officer of BBDO New York has this to say about the advert:
"Through 'Evan,' we sought to show how different your perspective can be when you're aware of the signs. We've been fortunate to work with the inspiring people at Sandy Hook Promise to help parents, students and teachers better identify these signs."