Here's an idea for Santa Casa de Misericórdia de Porto Alegre. JWT Brasil watched people parking in disabled spots who clearly weren't disabled and then placed a sticker on their cars urging them to make amends by donating blood.

Client: Santa Casa de Misericórdia de Porto Alegre Agency: JWT Brazil

Comments (2)

  • Dabitch's picture

    Interesting that a few stickered a nearby wall or pole, making the ad live on.

    Dec 05, 2014
  • kidsleepy's picture

    Interesting that we don't see any of these people donating blood.

    Dec 05, 2014

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.