Luis Fernando Verissimo is a Brazilian writer who has inspired so many people with his stories and characters. He's left the world his creations. ANd when he finally leaves the world he'll leave them the thing that motivated him most: his heart. This ad for Porto Alegre Holy House of Mercy is a strong one.

Client: Santa Casa de Misericórdia de Porto Alegre Marketing Manage: Cristina Macedo Agency: JWT Brasil CD: Diego Wortmann

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.