You're not just traveling to L.A. on SAS. You are going there to become a big movie star who will own a house with an indoor pool and horses and indoor horses, too. Ha. Great casting on this one. Travelers think big.

Client: SAS – SCANDINAVIAN AIRLINES Agency: Åkestam Holst Creative Director: Magnus Jakobsson Art Director: Joakim Khoury Copywriter: Magnus Jakobsson Production Manager: Anna Svensson Client Lead: Johan Östlund Planner: Simon Gustafsson Production company: Giants & Toys Cinematographer: Fredrik Bäckar Director: Jens Jonsson Producer: Calle Isberg Agency Producer: Leila Widgren Post production: SWISS Music: Adam Nordén

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.