Sorry guys, I know we shouldn't be mocking y'all, but since I can pop out a nine pound baby without any pain relief while I've seen grow men cry over simple eyebrow plucking, the strategy in this ad - using a transvestite to highlight the "pain free" feature of this epilator - just tickles me pink. Very funny.

The model in the ad, Karis, performs in a burlesque show in Los Angeles, playing with androgyny and hula hoops. "When I take my top off, that's when they realize I'm a boy."

Ad Agency: DDB London Client: Phillips Neil Dawson, Creative Director Michael Kaplan, Art Director Tim Charlesworth, Copywriter Richard Chambers, Agency Producer Director : Frederik Bond Prod. Co. : Sonny London

Comments (3)

  • Robblink's picture

    Strong enough for a man, but made for a woman!

    Apr 25, 2008
  • Dabitch's picture

    Ha! I didn't even reflect on that but of course it's Secret with a twist. :))

    Apr 25, 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.