This starts out a little odd, as a man runs backwards out of his garage, then turns forward up the drive. More scenarios show people in traffic, making rights on red, letting others have the right of way. Stopped by someone in a police uniform. Running behind the school-bus driver. Stopping to pick up kids on car pool day. Yes, they're people, and that's the point. "When we design our cars, we don't see sheet metal, we see the people"

Nice ad. Nice piano. Well done.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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