Make it with a fireman. Get it? Yes there's a sizzling sex bomb showing us how to make a good stiff drink here, after saving kittens, speaking french and understanding the pains of high heels. He's like Old Spice's cousin, and he brought booze.

Thomas Beaudoin + kitten = yes.

Still, I have a hard time watching two minutes of this. Should have had more kitten.

Beam liquor / Sauza Tequila Advertising Agency: Euro RSCG Chicago, Chicago, USA Chief Creative Officer: Jason Peterson Associate Creative Director: Baptiste Limb Senior Copywriter: Ecole Weinstein Director: Matt Lenski