Make it with a fireman. Get it? Yes there's a sizzling sex bomb showing us how to make a good stiff drink here, after saving kittens, speaking french and understanding the pains of high heels. He's like Old Spice's cousin, and he brought booze.

Thomas Beaudoin + kitten = yes.

Still, I have a hard time watching two minutes of this. Should have had more kitten.

Beam liquor / Sauza Tequila Advertising Agency: Euro RSCG Chicago, Chicago, USA Chief Creative Officer: Jason Peterson Associate Creative Director: Baptiste Limb Senior Copywriter: Ecole Weinstein Director: Matt Lenski
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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