The refugee crisis isn’t just a story on the news – it’s happening here and it’s happening now. This spot picks up where the last one from two years ago left off. It's still just as visceral as ever. The first spot racked up more than fifty million views. Why not recreate it or do a follow up? As a part two sequel though, it starts to make it feel more like a story, as opposed to reality. At least to me. But that's the problem with good advertising. See the original one from 2014.

Video credits From Don't Panic: MD: Joe Wade Creative Director: Richard Beer Project lead: Sam Adams Production: Director: Tom Green Producer: Paz Parasmand Exec Producer: Jon Chads Lily: Lily Rose Editorial Company: Whitehouse Post Editor: James Forbes-Robertson Save the Children: Deputy Director of Creative: Jess Crombie Head of Creative Delivery: Nicole Itano

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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