Agency: Tiempo BBDO

For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral. It was decided to produce a “miniaturized” spoof version of BMW’s highly successful “Be water” spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.

Credits: Agency: Tiempo BBDO Client: Tecnitoys Product: Scalextric (entertainment) Creative Team: Siscu Molina, Tomas Ferrandiz, Victor Fortunado, Eva Crespo, Anna Morell, Ana Vega Client Contact: Xavier Aleix Account’s Team: Lluis Ribó, Pablo Varea Production House: Tesauro Director: Enrique García Producer: Nacho García Sound & Post Production: Infinia Date: April 2008 Title: Be little water Work: Viral Internet and TV
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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