Elvis Presley croons as the animations brings a lovely meadow to life, there's even flower elephants in the end. It's the most recent from Psyop for Spring Valley (a Schweppes product) set to the Elvis song of the same name. Agency is George Patterson Y&R Melbourne - reminding me that as we head toward winter the jammy bastards in Oz already have spring. Mental note: figure out a way to live down under in the winter. Maybe start an adland-Australia office?

Title: Spring Fever
Client: Schweppes Australia
Product: Spring Valley

Agency: George Patterson Y&R Melbourne
ECD: Ben Coulson
CD's: Jim Ingram / Ben Couzens
Creative Team: Evan Roberts / Paul Meates
Executive Producer: Romanca Jasinski
Planner: Kate Smither
Group Account Director: Mat Cummings
Account Director: Matilda Hobba
Account Manager: Damien Miller
Social Media: Luc Wiesman
Marketing Director: Darryn Wallace
Senior Brand Manager: Lisa Madgwick
Brand Manager: Glenn Ellul

Media Agency: Carat

Director: Psyop
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Executive Producers: Neysa Horsburgh, Alyssa Evans
Producer: Cally Morton
Designer: Laurent Ledru
Additional Design: Kenesha Sneed
Editor: Brett Nicoletti
Storyboard Artists: Vinny Dellay, Josh Wiesenfeld
Matte Painter: Andrew Park
Lead Technical Director: Chris Eckardt
Lead Compositor: Matt Lavoy
Previz: Yvain Gnabro, Craig Christian
Modeling: Mike Riendeau, Chris Sage
Rigging: Sean Kealey
Animation: Yvain Gnabro, Matt Berenty, Craig Christian, Joshua Delaney
FX: Brian Alvarez, Kiel Gnebba
Texture: Nick Cosmi
Lighting: Jin Choi, Matt Berenty, Barry Kriegshauser
Compositing: Dan Knight, Lane Jolly
Flame: Thibault Debaveye

Music: Spring Fever, Elvis Presley
Music and Sound Design: Cornel Wilczek/Paul Le Couteur
Level Two/Flagstaff Studios


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.