The European Commission decided to try and attract more ladies to science, by equating them with pretty models doing a cat-walk thing near lab-coated men? Yeah, it makes no sense at all.

Client: European Commission
Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.