Science World - The Photobooth of Doom - (2009) 1:30 (Canada)


Science World - The Photobooth of Doom - (2009) 1:30 (Canada)

Did you know that just seeing a frightened person is enough to scare us? This little fact was expertly used by Rethink vancouver to promote Science Worlds recent exhibit "Scream! The Science of Fear.". A regular looking photo booth was placed on the high street, and once it lured unsuspecting people in, it flashed the image of a scared woman instead of taking their picture. When you exited the photo booth, you got a free pass to the exhibit and their photos with the text printed on the sheet: "A photo of a scared person is enough to spread fear. We can explain."
"Thankfully, no heart attacks were reported."

Client: Science World
Agency : Rethink, Vancouver

Cameron Walker (Account manager)
Rob Tarry/Ian Grais/Chris Staples (Creative Director)
Chad Kabigting (Art Director)
Rob Tarry (Copywriter)
Jim Leith (Agency Producer)



alex211's picture

Photo booths have always been

Photo booths have always been the center of attraction for more than a few decades.Irrespective of the modifications brought about to photo booths,the craze still remains.The main psychological aspect that leads to such popularity over decade is the human tendency to be a part of a group and have his signature stamp in it;well in this case a photograph.

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