Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:

Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!

Project: Scion tC "Take On the Machine" Augmented Reality Game Debut Date: Aug. 27, 2010 Campaign Website: Client: Scion Creative Agency: ATTIK City/State: San Francisco, CA Executive Creative Director: Simon Needham Creative Director: Ron Lim Senior Writer: Mike Brenner Senior Art Director: Greg Coffin Interactive Creative Director: Jacob Ford Interactive Art Director: Jeff Fang Interactive Producer: Maribel Arellano Game Design: North Kingdom 3D Graphics: Filterfilm Sound Design: Audio Alliance Campaign Music: Face the Music Backend Programming: Dataduktus

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