Scion - "xB Splicer" - (2009) :30 (USA)
Working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle's unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us."
This new Scion Brand Manifesto "xB Splicer" spot was directed by Simon Needham in unison with Imaginary Forces.
Title: Scion "xB Splicer"
Debut Date: August 10, 2009
Ad Agency: ATTIK
City/State: San Francisco, CA
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka
Design/Production Company: Imaginary Forces
City/State: Bicoastal, USA
Director: Simon Needham (ATTIK) and Imaginary Forces
Art Directors: Charles Khoury, Ahmet Ahmet
Producer: Courtney Graham
Designer: Dan Meehan
Animators: Dan Meehan, Tom Allain, Anthony Honn, Charles Khoury
Editor: Justine Gerenstein
Storyboard Artist: John Fox
VFX and Finishing: Method Studios
City/State: Bicoastal, USA
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Flame Artist: Marguerite Cargill
Lighting Supervisor: Daniel Buck
CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee
Nuke Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard
Music and Sound Design: Face The Music, Bicoastal
Executive Producer: Adam Joseph
Composers/Sound Designers: Ian Dalsemer and Jason Bonilla
Additional Sound Designer: Michael Schmidt
Mixer: David Carden
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- I could care less about the
7 min 26 sec ago
- Okay, it may be hokey in some
13 hours 1 min ago
- What is the name of the song
3 days 10 hours ago
- With this card, they're
3 days 15 hours ago
- Haha as well as "Why is it?"
3 days 22 hours ago
- This was all so much better
4 days 2 hours ago
- This wasn't an Abercrombie
4 days 19 hours ago
- This just makes me like
4 days 20 hours ago
- Ha haha, the way he snogs the
5 days 1 hour ago
- Speaking of cereal&feels,
5 days 2 hours ago