Working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle's unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us."

This new Scion Brand Manifesto "xB Splicer" spot was directed by Simon Needham in unison with Imaginary Forces.

Title: Scion "xB Splicer" Length: :30 Debut Date: August 10, 2009 Client: Scion Ad Agency: ATTIK City/State: San Francisco, CA Creative Director, Broadcast Spot Co-Director: Simon Needham Associate Creative Directors: Ron Lim, Stan Zienka Design/Production Company: Imaginary Forces City/State: Bicoastal, USA Director: Simon Needham (ATTIK) and Imaginary Forces Art Directors: Charles Khoury, Ahmet Ahmet Producer: Courtney Graham Designer: Dan Meehan Animators: Dan Meehan, Tom Allain, Anthony Honn, Charles Khoury Editor: Justine Gerenstein Storyboard Artist: John Fox VFX and Finishing: Method Studios City/State: Bicoastal, USA Senior Executive Producer: Gabby Gourier Producer: Leighton Greer Visual Effects Supervisor: Chris Nichols Compositing Supervisor / Lead Compositor: Chris Bankoff Flame Artist: Marguerite Cargill Lighting Supervisor: Daniel Buck CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee Nuke Compositors: Ryan Raith, Jake Maymudes Coordinator: Lauren Haggard Music and Sound Design: Face The Music, Bicoastal Executive Producer: Adam Joseph Composers/Sound Designers: Ian Dalsemer and Jason Bonilla Additional Sound Designer: Michael Schmidt Mixer: David Carden
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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