Very moving tribute to the great hockey players and the kids who have been inspired by them for Scotia Bank's sponsorship of the World Cup of Hockey. Love the match cutting between kids and professionals in photographs. For those who love hockey you'll realize this spot recreates iconic moments.

The first being Bobby Orr’s famous flying goal, i.e the overtime goal catapulted the Boston Bruins to a series sweep and a Stanley Cup victory in 1970. The second moment features Canadian icon Lanny McDonald scoring a goal to help give Calgary its only Stanly Cup.

The third goal by Mario Lemieux, is considered one of the most spectacular playoff goals in Stanley Cup history. But hey, I come from Pittsburgh and Mario's one of us, so you can't claim him, Canada, sorry, eh.

The fourth goal however, really is the most iconic hockey goal in Canadian history. . It was scored by Paul Henderson for Team Canada against the Soviet Union in the Summit Series in 1972. You can't beat western goals against commies, can you.

Canada has a special relationship to hockey, and I know as the temperatures inevitably drop with the season's change that there will hardly be a dry eye when this spot airs. Nice one, Scotia Bank.

But you're kidding yourself with Super Mario. I grew up down the street from him. His blood isn't filled with maple leaf. It's yinzer through and through.

Client: Scotiabank Chief Marketing Officer: John Doig Senior Vice President, Canadian Banking Marketing: Clinton Braganza Vice President Marketing, Advertising and Media: Lisa Hartley Vice President, Sponsorship Marketing: Jacquie Ryan Director of Brand and Media Strategy: Melanie Smith Director, Hockey Sponsorship: Lisa Ferkul Senior Manager, Brand: Christine Wilby Senior Manager, Mareting Integration Services: Andrea Bolland Creative Agency: Bensimon Byrne Executive Creative Director/Partner: Joseph Bonnici Associate Creative Directors: Gints Bruveris, David Mueller Writer: Matthew Valenzano Art Director: Cam Hopkins Producer: Michelle Pilling VP, Group Account Director: Erin O’Connor Program Director: Jordan Lane Project Manager: Aviva Philips Production Company: OPC Director: Gary Freedman Director of Photography: Stephane Fontaine Executive Producer: Harland Weiss Line Producer: Matt MacLennan Editorial Company: Saints Executive Producer: Stephanie Hickman Editor: Ross Birchall Assistant Editor: Nancy Gidman-Latorraca Online: The Vanity Colourist: Eric Whipp, Alter Ego Audio: Grayson Matthews
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (5)

  • Dave's picture
    Dave (not verified)

    Great- Orr video! Can u let us know where that was filmed! We have a disagreement on where? Most of us think Deepcove, North Van?? Thx

    Oct 19, 2016
  • Pat Jefferd's picture
    Pat Jefferd (not verified)

    I say it was filmed on the dock at Gibsons, BC. Looks like "the bluff" in the background.

    Oct 30, 2016
  • Dave Henderson's picture
    Dave Henderson (not verified)

    What's with the changes to the Paul Henderson iconic goal photo? The Russian players' face (with beard) has been photo shopped. None of the Russian players had beards in the 72 series. Whose face is it? Help solve the mystery.

    Dec 19, 2016
  • Ryan D's picture
    Ryan D (not verified)

    Location is actually Deep Cove North Shore Marina & Rentals (North Vancouver)

    Apr 22, 2017
  • Terry's picture
    Terry (not verified)

    I think Cape Breton or Newfoundland based on lobster pots and landscape.

    May 01, 2017

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