Ever wondered how Whales die? Well now you can watch a graphic approximation, starring Australian actor David Field, as he plays out the #UltimateDeathScene. The whaling industry claim that a whale dies within minutes. The truth is, it generally takes more an an hour for a whale to die. If this cruel and cold-blooded death were to happen to humans, the perpetrators would be jailed immediately. I'm not a big fan of scare tactics or graphic measures to get an idea across. And using the hashtag #ultimatedeathscene is just tapping into Youtube's love of death culture. And I don't believe the end justifies the means.

Maybe someone else out there does. And if so they can visit Ultimate Death Scene to find out more.

Creative Partner: Paul Swann Creative Leads: Adam Bodfish, Leo Barbosa and Mark Harricks Digital Strategy Director: Damien Hughes Planner: Leo Hennessy Head of Digital Production: Dave Flanagan Content Production Manager: Tristan Drummond Senior Digital Designer: Kim Sanders Social Media Strategist: Vanessa Hartley Social Community Manager: Anna Lai Project Management: Catriona Heaphy, Gillian Snowball and Juliette Hynes Director: Tony Prescott Director of Production: Robert Morton Post Production: Method Studios Sound: Nylon Studios Composer: Hugh Haling