Last December, Arcana Academy opened with the North Carolina-based brand as its founding client and the following brief: launch the Optimum memory foam version of Sealy’s famous Posturepedic mattress, a product designed to compete with specialty mattress maker Tempur-Pedic.
So, the agency conceived several playful TV spots to remind viewers that mattresses are made for more than just sleeping. The tagline: “It’s better on springs. Whatever you do in bed, Sealy supports it.”
Client: Sealy Inc.
Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Timmi Goldstein
Director: Blind/Greg Gunn
Production Company: Blind
Executive Producer: David Kleinman
Post Producer: S. Tobin Kirk
Editor: Justine Gerenstein
Music: Beacon Street Studios