Last December, Arcana Academy opened with the North Carolina-based brand as its founding client and the following brief: launch the Optimum memory foam version of Sealy’s famous Posturepedic mattress, a product designed to compete with specialty mattress maker Tempur-Pedic.

So, the agency conceived several playful TV spots to remind viewers that mattresses are made for more than just sleeping. The tagline: “It’s better on springs. Whatever you do in bed, Sealy supports it.”

Title: Tester Client: Sealy Inc. Agency: Arcana Academy Creative Director/Writer: Shane Hutton Creative Director/Art Director: Lee Walters Agency Producer: Timmi Goldstein Director:
 Blind/Greg Gunn Production Company:
 Blind Executive Producer:
 David Kleinman Post Producer:
 S. Tobin Kirk Editor:
 Justine Gerenstein Music:
 Beacon Street Studios

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glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.