As Let It Rain Films' producer Sam Kelly says:

“Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”
Agency: Ogilvy Agency Producer: Kamilla Nurock Creative Director: Mike Wood Art Director: Justin Enderstein Copywriter: CuanCronwright Production Company: Let it Rain Films Producer: Sam Kelly Director: Lee Doig Production Manager: Justine Solomon Artist: Christabella Zenzile Post production: Searle Street Post
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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