As Let It Rain Films' producer Sam Kelly says:

“Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”

Agency: Ogilvy
Agency Producer: Kamilla Nurock
Creative Director: Mike Wood
Art Director: Justin Enderstein
Copywriter: CuanCronwright

Production Company: Let it Rain Films
Producer: Sam Kelly
Director: Lee Doig
Production Manager: Justine Solomon
Artist: Christabella Zenzile
Post production: Searle Street Post


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.