Convince Pacific Northwest residents to trade a few hours of glorious early summer weather for a dark movie theatre? Just remind them that a good film has the power to emotionally transport them somewhere else, beyond their everyday lives in Seattle to a new, uncharted time and place.
WONGDOODY’s new “Inside Out” campaign for the 36th annual Seattle International Film Festival (SIFF) includes TV, print and online executions, plus a 60-second in-theatre trailer and 15-second bumpers. Featuring animation by Seattle-based production company Oh, Hello, the TV and trailer take viewers on an out-of-body journey through myriad situations, environments and characters that represent the broad scope of movie genres that await them inside the theatre. The trailer was made with an infinite zooming technique that pulls viewers through a never-ending world of famous and obscure scenes from SIFF films. Both the audio and visuals combine clips from previously screened SIFF films.