Convince Pacific Northwest residents to trade a few hours of glorious early summer weather for a dark movie theatre? Just remind them that a good film has the power to emotionally transport them somewhere else, beyond their everyday lives in Seattle to a new, uncharted time and place.

WONGDOODY’s new “Inside Out” campaign for the 36th annual Seattle International Film Festival (SIFF) includes TV, print and online executions, plus a 60-second in-theatre trailer and 15-second bumpers. Featuring animation by Seattle-based production company Oh, Hello, the TV and trailer take viewers on an out-of-body journey through myriad situations, environments and characters that represent the broad scope of movie genres that await them inside the theatre. The trailer was made with an infinite zooming technique that pulls viewers through a never-ending world of famous and obscure scenes from SIFF films. Both the audio and visuals combine clips from previously screened SIFF films.

Advertising Agency: WONGDOODY - Creative Directors: Tracy Wong, Mark Watson Art Director: Tony Zimney Copywriter: George Mollas Illustrator: Aaron Piland of Apak Studio Broadcast Producer: Dax Estorninos Print Producer: Jessica Obrist Account Management: Jason Gearhart, Annie Richards Production Company: Oh, Hello Creative Directors: Dan Brown, Thai Tran 2D Animators: Dan Brown, Thai Tran, Yassir Rasan, Lee Grambush 3D Animators: Lee Grambush Compositing: Dan Brown, Thai Tran, Lee Grambush Rotoscope and Illustration: Yassir Rasan, Leslie Ann Kam Producer: Nathan F. Barr Sound Design: Clatter & Din Engineer: John Buroker

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