This is what you call "inside baseball," but it makes sense for the audience. I wasn't aware that when fan favorite Felix Hernandez steps on the mound, #HappyFelixDay blows up on Twitter. In this spot, Felix Day becomes and actual day that people in Seattle celebrate. From baseball cupcakes to a Felix Day ring and more. Even school gets cancelled. Nice moment too, in the last scene, Felix strikes out an opposing batter as the Mariners catcher presents him with a golden “K” balloon (the symbol for strikeout) as a consolation prize. Happy Felix Day!

Agency: Copacino+Fujikado ECD: Jim Copacino CD: Mike Hayward ACD: Andrew Gall AD: Andy Westbrock Producer: Kris Dangla Account Dir.: Chris Copacino Account Exec: Melody Kromer Production Co:: Blue Goose Director: Ron Gross Exec Producer: Bill Hoare Editorial House: Dubs, Inc. Editor: Troy Murison Audio House Clatter & Din Engineer: Sam Gray Online/Color: Workbench Kevin Adams

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.