Lack of child organ donors is a worldwide problem, especially in Japan. But very few people are talking about it. There are 14,000 children in Japan waiting for organs, but only 300 receive transplants every year. To create awareness about this Togo Kida at Dentsu and a colleague created Second Life Toys. They took toys that were broken and no longer played with and gave them necessary transplants. The toys act as a representation of lives saved through organ transplants. Those who donate toys to the kids will receive a letter of thanks from the kids. So not only are you creating awareness, but you're also giving toys to kids who could use a little happiness in their lives. What a great idea.
For more information, go to Second Life Toys.
Agency: Dentsu
Executive Creative Director Yasuharu Sasaki
Creative Director Togo Kida
Creative Director Akira Suzuki
Art Director Taiki Kawase
Copywriter Kenta Isobe
SparePocket Producer Satoshi Kuno
Amana Producer Hayato Satomi
Amana Producer Ikuko Hirata
Freelance Plush Toy Artist Momo Kanai
Taki Corporation Designer Masami Odawara
Taki Corporation Designer Yuki Demura
Taki Corporation Designer Aoi Ohara
Taki Corporation Producer Shungo Kanazawa
Taki Corporation Producer Yotaro Takahashi
Impact Taki Co.,Ltd Web Director Takagi Kengo
ICCHI Inc. Web Producer Sayoko Utamaru
Dentsu Public Relations Inc. PR Planner Yohei Nemoto
Dentsu Public Relations Inc. PR Planner Yusuke Matsuo
Freelance Video Editor Seiji Kofune
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