Ah, Santa-san! No kids, that's not Santa....It's our hero showing the kids a sega saturn. This was the introduction of our hero Tanshiro.

See this post for the end of the camapign

SEGA
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.