"If you thought all Seiko watches were just science and technology, we'd like to surprise you a little" And out come the spotlights, the silhouette ladies legs, the stylish accessories and of course the dirty saxophone. Because that has sex appeal and that's what they want to sell.

Client: Seiko Watches
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.