Meanwhile, on Hipster Hill, in the pretentious coffee shop, disaster strikes. The tiny hole of the fair trade recycled eco friendly plastic mug, allows tiny droplets of coffee to fly through the air and land on the hipsters brand new espadrilles. Oh no! But fret not, SEK has a brand new non pretentious iced coffee with large hole, for the post hipster era. Come, join us.

(Hipster) - It's on my espadrille! (wail)
VO: I'll tell you something, but don't cry. We made our coffee bottle with a bigger hole, so you can't spill. SEK Iced Coffee.
(Hipster wailing) - I can also see the inside!

Brand: Tat Gıda / SEK Brand Executives: Banu Demokan, Serap Sönmez, Burcu Özbakır Tül, Elif Eskin Advertising Agency: BLAB Idea / Strategy: BLAB Production Company: Jaguar Director: Emre Akay Post Production: ABT İstanbul Media: TV, Internet ’The Crying Hipster’ Illustration: BEE